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What is a Podcast?

Now that podcast has become so popular, it’s good to brush up your vocabulary and knowledge of what “really” is a podcast. By definition;
  1. 1.
    a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.

Simply put, when you put together an audio and distribute through a channel that allows people to subscribe and automatically download your audio file, that audio is podcast and the process you’ve gone through to produce that output is called podcasting.

Podcast is mostly regarded as an audio only media, however, it’s actually not confined or exclusive to audio, because podcasting is simply the production of media, whether radio audio, video etc that is produced on a per episode basis. It is subscribed to and downloaded through web syndication feeds commonly known as RSS feeds or streamed online to a computer or mobile device.

How to make a podcast

Establishing a podcast show is challenging and exciting. It needs a lot of study and planning. Questions such as:

  • What will my podcast be all about?
  • What do I want to achieve in this podcast
  • How often do I publish new episodes

Podcasts can be produced anywhere but it is highly recommended to have them created in a studio to ensure great audio quality. Just like a radio show, podcast requires tools such as microphones, audio editing devices, and media hosting where you can store your recorded media.

The Growth of Podcasting

The inevitable rise of podcasting is propelled by the advancement of new devices and tools that makes it easy to produce and download.podcasts. Statistically, research firm eMarketer projects that audience increase will go as high as 251% to 65 million in 2012 up from 18.5 million in 2007. This data only shows the US podcast audience alone.

With the opening of new areas that’s speedily adopting to this new norm of content delivery, podcasting will remain to be a powerful content delivery medium.

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