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The introduction of Podcasts by Apple has made Apple the undeniable podcast giant, at least that was for the couple of decades. But that is set to face a new challenge with the entry of Google Play with its billions of Android users. But more than who profits or benefits between the two, I’d say that it’s safe to to say that it’s the podcasters and the listening public who will greatly benefit from this move by Google.
So if you have a podcast, then be sure your podcast manager takes care of getting your show on to Google Play. There is a slight disappointment to this announcement, though. Google Play Music Podcast submission is currently open for the US market only. Which means, not all podcasters can take advantage of it. However, there is a very easy workaround for those who are not from the US and that is to use a VPN service to create a Google Play account for the US store.
And that’s exactly what I did. Although I’m still crossing my finger that the submission I’ve made will get approved by Google.
Here’s a quick video tutorial I’ve made that documents the steps on How to Submit Podcast Feed to Google Play Music Podcast Portal.
1. Go to https://play.google.com/music/podcasts/publish and click on add podcast. A terms of service window will open. Be sure to read and understand. Check on the I accept terms of service and click on “I Accept” button to continue.
First, you’ll have to confirm your email address. By clicking to the confirm email button, it will send a code and link to your email that you use to verify and move to the next step.
Once you have completed the confirmations, the next step is to publish your podcast.
5. Wait for approval
What I like about Google Play Music Podcast Portal
1. Unlike iTunes, Google Play Music Podcast portal provides a user an admin dashboard where a podcaster can manage his podcast(s) i.e. add and remove podcast easily. This is a big thumbs up as it the need to email support or helpdesk just to request for podcast removal from the directory. I have experienced this hassle of emailing Apple support back and forth to request removal of podcast from iTunes as well as updating/changing your podcast feed.
2. The podcast portal works like all other Google services where you can share access, invite people, assign role to your team or even transfer ownership of the show.
3. It helps make managing multiple podcast shows a breeze since you’ll have a one stop dashboard to monitor each show.
What if you’re submitting on behalf of a client?
For podcast managers like me who take care of podcast submissions for clients, there is a verification form that needs to be filled out before you can move on with the submission process. This ensures that the one who is submitting the feed is the real owner or part of a podcast team, an advertising network, a distribution network.
Have you submitted your podcast to Google Play Music? Let me know your thoughts on the impact of this on your show.