If you have accumulated lots of YouTube videos, re-purposing your best content for podcast is something that you might want to consider and incorporate in your content strategy.
There are plenty of reasons why you convert YouTube videos and repurpose them as podcasts. Here are a few.
- It will help you maximize your audience reach.
- It’s an absolute time saver. You no longer have to go through the hassle of brainstorming what to produce for your next content.
- It will give your audience more options to consume your content
- Okay, let’s face it, some of your audience would rather listen to your voice than watching you or reading a long-winded story.
Getting your videos from YouTube to Apple Podcast is not difficult. You’ll just need some tools and a few steps to get the ball rolling. Now here’s what you’ll have to do to get started with the project and turn those YouTube videos to podcast.
Create a Podcast calendar
If you have a video series or a collection that needs to go in an orderly manner, creating a podcast calendar is your best bet so you don’t jump or skip on a supposedly chronologically ordered content. Your calendar can give you a road map on what to work on, where you’re at, and what’s next in the pipeline. Once you have your calendar setup you can start filling out the fields and work on downloading those videos and converting them to audio format.
Download & Convert the YouTube video into MP3
There are many ways and tools you can download and convert your YouTube videos. Some may require you a two-step process, meaning, you’ll have to download the video first, then convert it to audio. However, You will also find a number of great tools on the web that can do this step in one go. Here a few that you can try:
- Any Video Converter – I’ve been personally using this tool for downloading and converting videos from Facebook and YouTube. There is a video tutorial that I’ve recently posted on my YouTube which you can watch to see how to Download Facebook Videos.
Edit your audio
After downloading your videos, the next step is to edit them. This is particularly important as you may need to
- use a different call to action,
- remove filler words, false starts, etc. that may not have been removed in the video editing process
- insert sponsorship ads for monetization
Editing your audio is the most time-consuming part of the process. So getting an experienced podcast editor or audio editor is a good option if you don’t have enough time to work on it personally. However, if you’ve done a good job in the video recording process, you’ll probably do very minimal audio editing.
You can edit your audio using Adobe Audition, Audacity or Garageband, there’s also, Auphonic and Hindenburg Journalist which I’ll cover in more detail in the coming posts.
Once you’re done editing your audio, make sure to add your ID3 tags. After that, then you’re all set into turning that audio into a podcast episode.
Now, if you are already converting your YouTube videos to podcast episodes, I also wrote another blog post on Five Ways You Can Repurpose Podcast Content for Better Engagement