Why repurpose podcast content?

Your podcast is a minefield of gold nuggets. And while you may not have realized how much great information can be gleaned from your interviews, let me tell you that there’s more you can do with that content than just stick to podcast directories and podcatchers to serve your listeners. If it’s a goldmine so why repurpose?

  1. Repurpose podcast while audio is not yet getting indexed by Google

In the latest Podcast Consumer report on how consumers discover podcast, the top of the list shows that 73% said they discovered by searching the internet, followed by social media posts. And as an OmnyStudio article perfectly said,

By publishing every single word that has been spoken in your podcast, you’re giving Google and other search engines more text to index which gives new potential listeners a fighting chance of finding you amongst the hundreds of thousands of other shows out there.

Sources Used to Discover Podcast - Podcast Consumer Report 2019

While it is true that podcast consumption is on the rise, the penetration of this new media may not be where we all wanted it to be just yet. Sure, it is a convenient way to consume content, but not all are fond of listening. There are still those who would want to read through long detailed blog posts with images that come with it. So while search engines are focused on text contents, you might want to make sure you’re covered and you can be found.

2. Repurpose podcast to take advantage of better engagement when using other formats

In the Video vs Image performance comparison done by the Headliner team, the test concluded that Videos are three times more effective at driving clicks than a static image.

Headliner Facebook split test

So what exactly can you do to lure those listeners into digging your content? How can you repurpose podcast content and reach more people with it?

1. Create quotable quotes

We love quotes and it’s something you will always see on Twitter or Facebook. Podcast interviews are a really great source of these bits and nuggets of wisdom. You just have to make sure you have your pen and paper ready when listening so you don’t miss out. So here’s what you can do, pick out a few quotable quotes on every episode and create tweets out of those statements. You can use them as pure text or you can put those texts in Canva and add some background image and your branding to make it even more attractive.

Be sure to make it easy for your audience to share those quotes too.

There are various ways you can do this. You can use a WordPress plugin called Tweetdis. Here are a few example of quotes created using Tweetdis.

2. Create Audiogram videos

Audiogram video is another popular medium to repurpose your content. With audiogram, you can create a short video snippet or turn the entire episode into a video accompanied by some text, a frequency soundwave, relevant image, etc. If done correctly, this can be a great episode teaser for your podcast episodes. And if you’re wondering how to do this, here are some popular tools you can use to create an audiogram video

If you want to see some sample audiogram or want to learn how to create one, you can watch my short tutorial on how to create audiogram video.

3. Create a downloadable PDF File

Lead magnets like downloadable PDF files are a great way to not only gain new email subscribers but at the same time can be a worthwhile investment to serve your audience who are hearing impaired.  This will make your content appeal to your audience who love to read and just wanted to get some text version of your podcast. For those who don’t want to do the nitty gritty of podcast transcription work, you can always outsource your audio transcription to sources like GoTranscript, Rev.com, or hire a transcriptionist on Upwork, Fiverr, or Freelancer.com

In addition, there are several other platforms that can help you get the audio file into text format, thanks to AI, you can upload your audio and in a few minutes you can get a text version. And the good thing is, it doesn’t cost you so much.

One particular service that stands out that will not only take your podcast audio and turn it into PDF or ebook is Designrr. And if you use Repurpose.io, you can easily setup a workflow to automate it.

Here are some of the popular tools you can use to automatically transcribe your podcast audio.

If you want the good old human transcription and edited version, you can always go on the popular freelancing sites as well as a couple of transcription companies like

4. Create Shareable Interactive Transcripts

As more and more companies are seeing the value of transcripts, competition is pushing these firms to innovate and stand out. One of the improvements introduced is interactive transcripts. If you want to add some flare to your podcast transcripts, you can do try out Sonix interactive transcript. There’s also another service called Descript, that incorporates audio editing into transcription.

5. Record your podcast in Video format instead of audio only

While the above ways I’ve mentioned are geared towards speech to text conversion of your podcast, I would highly recommend that instead of recording your podcast in audio only, try recording your podcast episodes in video format. While audiogram videos can be good, there’s no better way than the good old video that shows the real you.

There’s no better way to connect with your audience than to really put yourself out there. So if you are doing interviews, consider recording in video on your next episodes.

If you’re thinking about the logistics of doing the video recording, there are various tools that can make things easy for you. Ecamm Live is a tool that’s best known for live streaming, however, you can actually take advantages of it’s record only function if you don’t want to do a live stream.

In addition, Ecamm Live seamlessly integrates with Ecamm Skype Recorder so if you need to bring a guest on your show, you can do so without a hitch.

My Final Take

The content that you’re creating can serve different people with different preferences if you provide different formats. It’s an extra investment of time and resources, but if you really want to get your message out to as many people possible, you’ll have to repurpose podcast content.

There are tools available to make things easier and your workflow much smoother, so be sure to utilize available technology like Designrr and Repurpose.io and if needed, delegate to capable and proven service providers so you can focus on content creation.

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