You’ve probably first heard and listened to a podcast on iTunes. And you’re most likely still listening to podcasts using your iPhone’s stock podcast app. When someone starts a podcast, the first platform they would like to get their show on is no less than Apple Podcast or iTunes as what many still call it today. But the world of podcasting is an ever changing landscape. New names and new players are popping up trying to take their slice of the proverbial podcast pie. The names that used to dominate podcasting are slowly finding themselves challenged by new players.
Among the contenders, Spotify is probably the biggest threat to Apple Podcast’s dominance in podcasting. Whether Spotify snatches the majority of listenership that was long dominated by Apple/iTunes or Apple keep its stronghold, you as a podcaster will probably gain more than lose in this battle of the giant music streaming service providers.
So why would a podcaster like you ought to submit your podcast to Spotify?
Submit your podcast to Spotify to broaden Your Audience Reach
While majority of podcast listeners remain to be iOS users, the Android market is an even bigger pie that many of its user base are Spotify users. So if you want to be “findable” or “searchable” make sure that you have a presence on this platform too.
As podcast becomes more and more popular on Android, Spotify plays a significant role for discovery because it has a hefty slice of the audience. With 271 million monthly active users on Spotify, imagine what that could mean for your podcast if you can turn a fraction of these into listeners, and hopefully your future raving fans and supporters.
Submit your podcast to Spotify because you have nothing to lose and all to gain
Submit your podcast to Spotify to benefit from the company’s strong push for podcast promotion
Submit your podcast to Spotify while it is FREE and easy to submit
We are not sure if it will continue to be a free service, but if you’re an early adopter, in many cases you’ll get grandfathered if in case they modify this in the future. In addition, submission of your podcast to Spotify won’t take long. It’s a pretty straightforward process that will only take less than 3 minutes and a couple of clicks on the mouse. You can watch this tutorial or follow the instructions in this blog post.
Submit your podcast to Spotify because they’ll be here for the long haul
Spotify has been on a shopping spree to get its podcast arm some muscle to wrestle with other players, primarily Apple Podcast and Stitcher. And these investments that run by the millions is an assurance that podcasts will be a staple offer in Spotify.
Based on the records from Crunchbase, Spotify’s six latest acquisition are in one way or another related to podcasting. The future of podcasts on Spotify looks pretty bright and clear.
| Company Acquired | Date Announced |
|---|---|
| The Ringer | Feb 5, 2020 |
| Soundbetter | Sep 12, 2019 |
| Parcast | Mar 26, 2019 |
| Anchor | Feb 6, 2019 |
| Gimlet Media | Feb 6, 2019 |
| Loudr | Apr 12, 2018 |
| Soundtrap | Nov 17, 2017 |
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