The True Measure of a Successful Podcast

How do you measure your podcast’s success? Well, that’s a tricky question, really. Some of you would probably say if you’ve reached a million downloads or if you’ve published 1000 episodes. Those goals and aspirations for a podcast are great. But sometimes, we become so obsessed with statistics and all these numbers, and real goals becomes secondary. Sometimes podcasting just end up as a numbers game, much like a basketball. Whoever gets the highest score, wins. Don’t get me wrong, a million downloads is a million downloads, and who doesn’t want to have that number up on his sleeves?

But if you look at it on another angle, the success of a podcast is not just about the numbers. It’s really about your listeners. Come on, you don’t just talk and record your episode for yourself (unless you have narcissistic tendencies). You are podcasting for a target audience. Your avatar. You are podcasting to communicate to someone. And with every word that you utter, every sentence that you speak, it should have it’s intended goal of reaching out to that person you have in mind. There has to be the connection, whether it’s to inspire, educate, encourage someone into action, your podcast and my podcast is there for that target audience in mind.

If you ask me personally what my criteria of a successful podcast is, I wouldn’t have second thoughts to say that one of the major component of a successful podcast is measured by the number of podcast reviews you receive. Podcast reviews reflect a lot about you and your audience. No matter how great, or how narcissistic you have become in your podcast, your listeners know and the reviews will tell. It’s also your podcast reviews that gives you a chance to grow and mature as podcaster. Not to mention, it will also give you a hint if you’ve really reached your intended audience.

And that’s what really makes it very important to ask your listeners to leave you a review. Whether it’s an iTunes review if they’re on iOS or a Stitcher review for those who are using Android devices, you must make it easy and simple for them to do it. Rachel Rofe wrote some great tips to get more podcast reviews and I’d highly recommend that you check it out.

Here are some thoughts I have when you’re looking at reviews of your podcast;

You can’t please everyone.

Remember that your show is intended for a specific audience, and therefore, you can’t please everyone who listens to it. Sometimes it’s not really your bad, but the listener is just listening to a show that’s not really intended for them.

Bad podcast reviews teach you how to be good.

Have you received a review telling you how tired they were listening to your “you know’s” and ahh’ and uhhmms? Well, let’s face it, that can be really annoying. So take it in a positive light and learn how to get rid of those fillers and mannerisms. If you’ll go bitter on that kind of review (an honest review) then it’s to your own detriment.

The worst podcast reviews are those that you pay for

Don’t go the desperate way of paying for a podcast review. You are fooling nobody but yourself.

You’re not reviewed for the effort of podcasting but for the quality of your podcast

I’m a podcast editor and I manage multiple podcasts and I know how difficult it can be for some of my clients  to juggle between family, doing the interviews, all the effort and the expenses behind a podcast. And when we receive that one star review, it just seems unfair. Don’t they understand how difficult it is to get one episode all prep and ready to publish? Unfortunately, it’s not the effort that counts, it’s the quality.

There are now hundreds of thousands of podcasts on iTunes and there’s no stopping to it. Everyday, podcasters are competing for ears. How are you using those reviews of your show to your advantage?

It’s your turn, when do you consider your podcast a success?

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2016-01-27T07:55:00+00:00

About the Author:

I'm a Bible believing Christian, a full time freelancer, budding entrepreneur, and an aspiring photographer. Over the past four years, I've submitted almost two hundred podcasts to iTunes. and that number continues to soar. I've worked with both great and small podcasters who wanted to make a change in the world, one episode at a time.